3 Social Media Marketing Mistakes Small Businesses Make

We decided to write this article after noticing a trend followed by some businesses, which is gradually becoming common social media marketing mistakes. Small businesses often face budget issues and avoid allocating funds for digital marketing services, choosing to handle it on their own. But by doing this, they not only make many mistakes unknowingly but also waste their valuable resources.

Here are some common social media marketing mistakes:

1. Boosting posts without a proper plan

Some small businesses believe that simply boosting posts will help them grow by generating leads. What attracts them is the ease and speed of setting up a campaign without much effort. While there’s nothing inherently wrong with boosting posts, thinking that this alone is real marketing and enough to grow your business is a big mistake.

Why is this a mistake?

Because boosting is just a quick way to reach more people, but not a precise method of targeting your ideal customers. Without defining goals, audience, and strategy, your boosted posts may get seen, but not by the people who matter most to your business. Sometimes, the algorithm shows your content to people you don’t want to target. This wastes your ad budget. So, if you rely only on boosting, you may end up draining your pocket without getting satisfactory results.

To avoid this mistake, don’t rely solely on boosting. Instead, use Meta Ads Manager to create a well-structured ad campaign. Campaigning through Meta Ads Manager is actually a real way of marketing. Moreover, it lets you target your audience precisely, which makes your spending more effective.

2. Buying Followers

Another one of common social media marketing mistakes is buying followers. We’ve seen many small businesses pay small amounts to random individuals or agencies who promise a certain number of followers for a fixed price. These providers usually deliver fake followers using fake profiles. And even if they provide real people as followers, those users are often untargeted and uninterested in your products or services, offering no real value to your business. Even if you spend a small amount just to show off your follower count, it won’t benefit you in the long run. Instead of wasting money on this useless tactic, invest in a Followers Campaign through platforms like Meta Ads Manager. This way, you have a chance to attract targeted followers.

3. Relying on WhatsApp Groups

Small businesses often make this mistake because WhatsApp groups allow them to easily reach a large number of people. However, the bitter truth is that groups created solely for business promotion are among the most ignored by users. You may assume people are seeing your product or service posts, but most of the time, they simply skip over them. Worse, this can even create a negative impression of your brand. Don’t rely completely on business-focused WhatsApp groups. Use WhatsApp groups to talk with people. Share helpful or interesting content.