Challenge with HTML Template Websites in Marketing
In digital marketing, a website is quite important. It is the center of knowledge for people regarding your brand, products and services. To save money or effort, a lot of people opt for HTML template websites. However, this comes at the cost of hampering the growth of your business online.
Not Made for the Marketing Objectives
HTML template styles are off-the-shelf designs which look nice. Unfortunately, most of them do not cater to your precise business needs. Every business has customized goals, for example: to gather customer accounts, display reviews, or track user engagements. Most templates are neglectful of these business objectives. They are simply basic websites void of comprehensive marketing features.
Difficult to Make Changes
As we all know, digital marketing is very dynamic. You need to routinely update your website with new offers, landing pages, or even test novel ideas. To customize your website with new features, HTML templates require technical knowledge, otherwise it is not as easy. Even minor tweaks may demand immense time and a contractor for what is regarded as simple modifications.
Not SEO-Friendly
Finding your website on Google is aided by Search Engine Optimization (SEO). A lot of HTML templates fail to consider SEO. They might have a myriad of issues including a slow website speed, cluttered code and no use of proper headings. This can hurt your rankings on search engines
Poor User Experience
Some templates look nice on a computer but don’t work well on mobile. Today, most users browse on their phones. If your site looks broken or loads slowly, users will leave fast. This is bad for marketing because you lose possible customers.
No Analytics or Tracking
In digital marketing, data is key. You must know what users click, where they come from, and what they like. But HTML template sites don’t come with good tracking systems like Google Analytics or Facebook Pixel. Without this, you can’t improve your marketing.
Important Note:
HTML template websites may seem easy and cheap. But in the long run, they can limit your marketing success. It’s better to use smart website builders or hire a developer who can build a site with your marketing goals in mind.
