The Hidden Cost of Free Website Builders
Many small business owners in India get excited when they hear the word “free.” Who doesn’t like saving money? Many think free website builders mean quick success, but behind the speed hides many hidden problems. But the truth is, these free tools can actually cost you more in the long run.
1. You Don’t Really Own It
Free website builders provide you with a website, but they refer to us as a platform. Your site is on their platform, they can get rid of it. One day you wake up and they have closed their doors, changed their policy, or blocked your account, and you lost your website overnight.
2. Limited Feature Possibility
When you sign up for free web site builders, the offer is very eye catching. When you want to develop new features, say, online payments, custom designs, and new pages, they always seem to throw in some high fees. Suddenly the “free” thing is going to cost you big bucks.
3. Bad for Google Rankings
Search engine to Google love website that is fast, safe, secure, and well laid out. They can save you money, but the “free” website builders themselves are not inclined to deliver a clean design layout. Everything else is jammed down your throat and structured in a way for Google to knock your rank down.
4. Ads on Your Site
Some free website builders put their own ads on your website. Imagine a customer visiting your site and seeing ads for other companies, maybe even your competitors. This makes your business look unprofessional.
5. Hard to Move Later
Once you build a site on a free platform, it’s hard to move it to another place. You may need to start from zero if you want better control in the future.
The Better Choice: WordPress
Instead of getting stuck with free website builders, invest a little money in WordPress. With WordPress, you own your site completely. You can design it how you want, add unlimited features, and improve your Google ranking. It works for any size of business, from a small tea shop to a large store.
Yes, WordPress may need hosting and a domain, but it gives you freedom, flexibility, and full control. In the long run, this small investment saves you money and helps your business grow.
