Facebook Instagram Ads: Simple Fixes for E-commerce

Top 5 Mistakes E-commerce Brands Make with Facebook & Instagram Ads

Facebook Instagram Ads are a good way to grow your online business. More people will see your ad without waiting long. But many business owners make small mistakes.

1. No Clear Purpose

Many people run ads just because others are doing it. But they don’t know what they really want, sales, website visits, or followers?

What to do: Decide your goal first. If you want sales, your ad should take people to the product page. To get followers, invite people to follow your page.

2. Showing Ads to the Wrong People

This is a big mistake. Some people show ads to everyone. That doesn’t work. For example, if you are selling trendy t-shirts for teenagers, showing your ad to middle-aged men or women will not help.

What to do: Select the right age, gender, city, and interest. Facebook gives you tools to do this. Right people + right ad = better sales.

3. Bad Images or Videos

If your ad looks boring or unclear, people will just skip it. Bad photos or long videos don’t catch attention.

What to do: Use clear and bright photos. Show your product nicely. Make short videos that show how to use the product. People decide in just 3 seconds, so make it simple and eye-catching.

4. Using Only One Ad

Many business owners make just one ad and keep spending on it. They don’t try anything new.

What to do: Make 2–3 versions of your ad. Change the photo or text. Run all of them and see which one works better. Keep the best one running.

5. Not Checking the Results

Some people run ads but never check how they are doing. If an ad is not working, they still keep spending money on it.

What to do: Facebook gives a report for every ad. You can see how many people saw the ad, clicked it, or bought something. Stop the ad if it is not working. If it’s working well, increase the budget slowly.